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The Personal Schlog of (Instagram Post (

🎄🥲 The Host

Writer

In August 2021 we were tasked to create an over-the-top, hyper-celebratory, more-is-more ad urging consumers to "reclaim" their holiday after the pandemic. We gave them a few spots like that. And we gave them a story.

They went with the story.

The end.

Le Team

Director: Dan Addelson

CD: Steve Howard
Co-Creatives: Trevor O'Brien Jones, Kayleigh Philips

Producer: Fatima Litim
Editor: Liz Colanto

🍝🤪 Liam

Writer

Liam is an ode to the exhilarating peace of mind that comes from having the house to yourself. It is about marinating in solitude. It is about how leftover spaghetti looks like a brain.

From a business POV, Liam is about devising a story-driven concept to test a 60-second ad on YouTube. It is our first-ever 60-second ad on YouTube, and our best-performing ad on YouTube. Liam is a success.

Le Team

Director: Junhee Chung

CD: Steve Howard
Co-Creative: Kayleigh Phillips
Producer & Choreographer: Nicole Zaino
Editor: Mike Black

🐱👨‍🍳 Fagioli

Writer

Wayfair has cookware *for* every kind of cook. A potluck has dishes *from* every kind of cook. You put the two together, you get a snappy ad that prompted someone named Jerry Green to comment this on Wayfair's YouTube page: "Next you guys should upload the fagioli commercial. That was the best commercial hands down."

We did incense a few nonnas on the internet. But if you want an omelet, you have to incense a few nonnas on the internet as I believe the saying goes.

Le Team

Director: Dan Addelson

CD: Steve Howard
Co-Creatives: Trevor O'Brien Jones, Kayleigh Philips
Producer: Fatima Litim
Editor: Meredith Lobsinger

😳💕Kelly Pops In

Writer

Wayfair's fifth commercial with Kelly. My first. On set, Kelly said, "This is my favorite one yet." Correlation does not imply causation but it also does not not imply causation.

Le Team

Director: Todd Selby

CD: Steve Howard

AD: Katherine Volpe

Producer: Kat Rees
Editor: Ryan Caty

💥 Bonus Content💥

🐶💸 Harold

Writer

*In this economy* a lot of things feel out of reach for millennials. This includes: home ownership, retirement, furniture not destroyed by kids or dogs, a planet not racked by climate change—the list goes on.

Kelly Clarkson famously has a healthy disregard for the status quo and a can-do attitude. She's the perfect person to flip the script and show us Yung Folks that with Wayfair's unbeatable value, we can have nice things.

Le Team

Director: Todd Selby

CD & AD: Katherine Volpe
Producer: Fatima Litim
Editor: Ryan Carty

BRAND-FIRST ADS

🎅🏠 Santa <3s Wayfair

Writer

There's only one person in the world who's been in every home in the world. He sees you when you're sleeping—and when you're redecorating. He knows who's been gaudy and who's been nice.

He's Santa. (Claus.) And he loves Wayfair.